Consider each of these key points so that the best strategy for sales and consumer interactions can be implemented. It is when they are implemented improperly that problems begin to occur. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. In this article, we explore the advantages and disadvantages of direct marketing. Intensive distribution is a kind of marketing strategy that focuses on maximizing product availability. In spite of the advantages discussed above, several disadvantages arise out of company-owned channels. Timing can be controlled to maximise impact iii. This MarketingWit post highlights the advantages and disadvantages of intensive distribution. Bothe have their advantages and disadvantages. Direct distribution involves personal selling, the internet, mail, telephones, etc. This occurs when a manufacturer or marketer of a product sells directly to the end user, rather than using an intermediary like a retailer or second-party website. This is an open discussion of some of the most common advantages and disadvantages, many of which can be really enhanced further through applying strong internal management techniques. Direct marketing can have pros and cons. This method also enables the producer to have first-hand information about the market and consumer’s interests. However, there are some drawbacks and risks. Advantages and disadvantages of indirect distribution channel For example, you may need to purchase trucks, hire drivers and rent storage space. As more consumers choose the convenience of online outlets over instore retailers, manufacturers are flocking toward selling their

Greater accuracy in targeting consumers ADVERTISEMENTS: ii.

There are two different types of distribution channels that are direct distribution and indirect distribution.

ADVERTISEMENTS: Some of the Advantages and Disadvantages of Direct Marketing are as follows: The advantages of Direct Marketing: i. Business owners might think that cutting out the middleman will benefit the company by reducing costs, but it’s not that simple. A direct channel of distribution is the means by which a company gets its product straight to the consumer without using any intermediaries. Indirect Distribution The importance of picking the right distribution channel(s) for your business We are living in an age of convenience —a time where just about anything can be ordered online and delivered straight to your doorstep. While expanding, the company must mobilize all the capital required for store proliferation, advertising, service quality or new service developments.